I love Apple. You love Apple. And obviously, we aren’t talking about the fruit. Branding can make your leapfrog from Earth to Mars if you get your identity and positioning spot on. We strongly advise that your brand should be your best sales strategy.
Brands today have come a long way from being mere logos that helped identify one brand from the other. Brands today are increasingly becoming deeply ingrained into the consumers’ beliefs and behaviours. It is no longer about just selling products and services but about being relevant to the consumers’ lives and talking to them in a way that truly engages them.
Brand Creation starts with Brand Naming – the process of selecting a name which not only connotes the core of the brand and at the same time, is easy to remember.
Every brand has a life cycle and suffers fatigue, especially in an ever-changing market where consumers have a wide array of options to make a choice. To thrive in such a competitive ecosystem, a company must reinvent itself even more frequently without losing relevance. We assist our clients with Brand Rejuvenation strategies in order to refresh their brands without losing their core essence and equity that has been built over the years.
The main purpose of a strategy is to provide the product manager with direction so they can guide their product team and manage the business over the planning period. Strategies also help product managers communicate the products' value to cross-functional teams and key stakeholders, who want to know how products will achieve high-level business objectives.
A product strategy is the foundation of a product lifecycle, and its execution plan for further development. As they develop their product strategy, product leaders zero in on target audiences and define key product and customer attributes.